The tradition continues: Babies born at OSU hospital get "Beat Michigan" blankets

Beat Michigan blankets passed out at OSU Wexner Medical Center (WBNS-10TV)

There is a love passed on to babies born this time of year here in Columbus.

And it's a Scarlet and Gray kind of feeling.

Babies born at the Ohio State University Wexner Medical Center this week will be wrapped in Buckeye pride.

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The little ones are given Buckeye football helmet-inspired hats and wrapped in red blankets with an embroidered “Beat Michigan” – Of course with the M crossed out.

Moms and dads say to start them young -- and raise them right.

"The Game" between the Buckeyes and Wolverines kicks off at noon Saturday at Ohio Stadium.