COLUMBUS, Ohio — Columbus Crew unveiled the club’s newest secondary jersey, The “VeloCITY” black kit, on Wednesday ahead of the 2023 Major League Soccer season.
The organization says the inspiration for the kit was “movement and speed as the Club looks to take the energy and passion of its home city of Columbus with them on the road.”
The kit features black on gray that uses the Crew’s isometric checkerboard design with an effect to give the visualization of movement. The phrase “Never Stand Still” is embossed along the yellow tape down the side.
Pairing with the new kit will be the club’s Gold Standard kit which debuted in 2022. The front of both will feature the Crew’s official jersey sponsor, Nationwide and the right sleeve partner will again be Tipico Sportsbook.
“The inspiration of the kit reflects Columbus as a City on the rise and makes a nod to the energy of the neighborhoods we are proud to call home,” said Kristin Bernert, President of Business Operations at Columbus Crew.
Columbus Crew unveils new 'VeloCITY' black kit for 2023 season
The organization additionally announced a partnership with local non-profit, the Columbus Fashion Alliance, to secure local fashion designers, photographers and videographers to create merchandise inspired by the new kit.
“We wanted to use this moment to shine a light on the people of the city. Those who are making moves in Sports, Fashion, and in the Community. We appreciate The Crew supporting local fashion creatives and we cannot wait for this limited-edition capsule to drop. Crew fans and fashion fans will love it,” said Yohannan "Yogi" Terrell, Founder of Columbus Fashion Alliance.
The new kit is currently available for purchase at the Crew Shop located at Lower.com Field and online.
The Crew are currently training in Florida through Feb. 18 as they prepare for the start of the 2023 season.
Columbus will open the season at Philadelphia Union on Feb. 25. The home opener is set for March 4 against D.C. United.