Shop local for Mother's Day to avoid the crowds


WESTERVILLE, Ohio -- Over the next few days, millions of people purchase gifts in time for Sunday.

Americans spend about $21.4 billion on Mother's Day gifts. That's more than the $19.7 billion spent on Valentine's Day in the U.S.

While it may be crowded at corporate malls or shopping centers, you can dodge the lines by buying local.

"I actually went to a jeweler in Uptown Westerville," said John Barker, a father who often helps his kids shop for their mother. "I try to think of something that she'll understand and every time she looks at it, she thinks about that again."

Eryn Gilson is a mother of three and has a blog catered to mothers called 614 Mom. She said Mother's Day gifts can be more personal if they come from locally owned vendors.

"Here you can find unique pieces — the inventory switches out every week, so you’re always going to find something different," Gilson said about Gemma Shop, one of many locally owned stores in Uptown Westerville. "I love unique things. I always have. And so, to just be able to have something that is not just kind of the standard, is wonderful."

Gilson said even if you aren't sure exactly what mom will like, there's a risk-free option at local stores.

"If you’re not sure what to get or if the spouse is coming and they really have no idea — then, they have gift cards which are easy," Gilson said.

According to the National Retail Federation, Americans spend an average of $172 on Mother's Day. Greeting cards are the most commonly purchased gift but people tend to spend the most of their cash on things like jewelry and brunch.