People claim 'middle man' website isn't making good on flower deliveries


Valentine’s Day coming right around the corner comes with a warning for consumers — be careful how you order flowers for your loved ones.

For nearly 25 years, Molly Drayer has arranged, fluffed and delivered floral arrangements throughout central Ohio.

But in her time as a small business owner, the landscape has changed. Consumers now have more options and have moved away from placing orders directly with brick and mortars. Drayer says many shoppers are leaning more on third-party websites — more she says could leave recipients a little wilted.

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“Using this third man you’re using, you're putting a middle man into the system and everything is lessened,” Drayer said.

It’s that middle man florists like Drayer say are causing problems.

Liz Guyton of Cleveland placed an order with a third-party vendor she found using a search engine.

The succulent arrangement was bound for Galena and she thought this vendor was an actual florist.

“You know, my mom was really excited and I was doing something nice for her and it just made me feel awful,” Guyton said.

The arrangement that arrived at her loved one’s home was far from what she ordered. Liz said the staff at Molly’s corrected the order, but the shop owner says just days before one of the busiest floral days of the year, this situation should serve as a warning.

“You can call a flower shop directly, especially during these big holidays and that is key,” Drayer said.