There is a love passed on to babies born this time of year here in Columbus.
And it's a Scarlet and Gray kind of feeling.
Babies born at the Ohio State University Wexner Medical Center this week will be wrapped in Buckeye pride.
The little ones are given Buckeye football helmet-inspired hats and wrapped in red blankets with an embroidered “Beat Michigan” – Of course with the M crossed out.
Moms and dads say to start them young -- and raise them right.
"The Game" between the Buckeyes and Wolverines kicks off at noon Saturday at Ohio Stadium.