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Kroger Going After Coupon Stackers

If you clip coupons from the Sunday paper, you may notice a change the next time you try to use them.
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Like most shoppers, Faith Bigler does not go to the grocery store without a fistful ofcoupons.

"I've used coupons for 30 years, now," Bigler said.

Food makers and stores know customers like Bigler are more desperate than ever to stretch theirdollars, Consumer 10's Kurt Ludlow reported.

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"Coupons are money, so people are trying to save money any way they can and clipping coupons isa very effective tool in saving money," said Lori Dixon, The Bag Lady.  "You need to know thepolicies of each store that you're shopping at and the general policies of coupons."

Most stores prohibit what's called stacking, using two coupons for the same item.
Typically, a customer tries to stack by pairing a paper coupon with an electronic coupon thatis downloaded to the shopper's store card from the Internet.

It can be difficult for a cashier to catch, Ludlow reported.

Kroger recently installed new computer software at its cash registers to help identify thesedouble dippers.

"It's actually going to be a lot faster for them at the checkout because now we don't have thecashier having to look back through the receipt," said Amy McCormick of Kroger.  "They'reautomatically prompted and told, 'Hey, you just need to take a look at this.'"

Bigler said that the new rules make sense.

"I think it's fair," Bigler said.  "You're already getting a deal.  So why cheat thesystem because in the end, the other customers pay for it?  So I like getting a deal but I'mnot asking someone else to pay for my deal."

Bigler said that she does not have to cheat to save big.

According to Kroger, electronic coupons are not to be doubled but it will continue doublingpaper coupons up to 99 cents.

Stay with 10TV News and 10TV.com for additional information.