Jeff Bezos, the founder of Amazon and the richest man in the world, announced Sunday his company is donating $690,000 to relief efforts in wildfire-devastated Australia.
The response to Bezos from many on social media? Do better.
"Our hearts go out to all Australians as they cope with these devastating bushfires. Amazon is donating 1 million AU dollars in needed provisions and services. Find more about it and learn how customers can help as well," Bezos wrote on Instagram. The exchange rate makes that about $690,500 U.S.
Bezos is worth $117.2 billion, according to Forbes.
Bezos' announcement comes on the heels of multiple donations from celebrities, some of which exceeded Bezos' amount. Leonardo DiCaprio's Earth Alliance environmental organization is donating $3 million. Actor Chris Hemsworth and singer Elton John have pledged $1 million, metal band Metallica is donating $750,000 and singer Pink is donating $500,000, just to name a few.
Amazon Australia announced in a blog post last week that it is donating needed items to organizations on the front lines, technical support, and cash donations to relief agencies.
The fires that started in September have destroyed a reported 13 million acres, killed 27 people and destroyed over 2,000 homes. More than 1.25 billion animals are estimated to have been killed and some local species could be driven to extinction.
Bushfires are normal for Australia, where it is currently summer. Scientists say naturally-occurring weather patterns are behind many of the fires and there have been a handful of human-caused fires, too. But experts say the fires are being made more intense by climate change. They warn it may be a sign of things to come for the planet unless there is a reduction in greenhouse gas emissions. Last year was reportedly Australia's warmest and driest in recorded history.