New data suggests distracted driving on the rise

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COLUMBUS, Ohio - Distracted driving tops the list of dangers on the road, but a growing number of people admit to being distracted while driving, according to AAA.

A recent AAA Foundation study says 81% of drivers believe distracted driving is on the rise, according to Traffic Safety's latest Traffic Safety Culture Index survey.

Almost 50% drivers polled say they regularly see people emailing or texting while they are driving.

"There is a disconnect between what drivers do and what they believe," said Jake Nelson, AAA director of traffic safety advocacy and research. "While most recognize the dangers created by taking your eyes off the road, they engage in distracting behaviors anyway."

The study also shows that talking on a cell phone while driving increases crash risk by up to four times and texting or emailing while on the road increases the risk of a crash up to eight times.

AAA representatives say that driving is a complex task that requires a driver's full attention.

To avoid driving distractions drivers should do the following: (Source: AAA)

(1) Put aside electronic distractions

(2) Prepare to drive before getting on the road

(3) Secure children and pets

(4) Avoid eating messy foods while driving

Putting a stop distracted driving is a cause close to our hearts here at 10TV. It's all through the Maria's Message campaign.

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