El Paso Zoo naming cockroaches after exes, then will feed them to animals on Valentine's Day

Photo credit: Jo. / Flickr / CC BY 2.0

A California zoo got an overwhelming amount of responses for their "Quit Bugging Me" event, where they named cockroaches after people's exes. Now, those cockroaches will be fed to animals on camera.

Participants will wait patiently for Feb. 14 to watch the roach get devoured during the El Paso Zoo's event, which will live-stream on Facebook and the zoo's website. The names of those exes will also be displayed around the meerkat exhibit and on social media starting Feb. 11. The zoo calls it "the perfect Valentine's Day gift."

The response was so overwhelming, the zoo expanded the event to include more animals set to eat the cockroaches. Those animals, originally meerkats, now include a cotton-top tamarin, golden tamarin and a white-headed marmoset.

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"This is a fun way to get the community involved in our daily enrichment activities," El Paso Zoo event coordinator Sarah Borrego told CBS News. "The meerkats love to get cockroaches as a snack and what better way to celebrate Valentine's Day than by feeding them a cockroach named after your ex!"

The El Paso Zoo isn't the only zoo offering a non-traditional Valentine's Day promotion. The Hemsley Conservation Center in Kent, England, will name a cockroach after your ex in exchange for a donation. You can also name a roach at the Bronx Zoo, which calls them "eternal" and "timeless" gifts.