'Smiling Bob' Founder Gets 25 Years In Prison For Sex-Pill Fraud

Thursday,  August 28, 2008 5:19 AM

CINCINNATI — A man convicted of defrauding customers seeking male sexual-enhancement supplements has been sentenced to 25 years in prison.

Steve Warshak also was ordered Wednesday to pay $93,000 in fines for his convictions on 93 counts of conspiracy, fraud and money laundering. His company, Berkeley Premium Nutraceuticals, and other defendants were ordered to forfeit more than $500 million.

U.S. District Judge S. Arthur Spiegel also sentenced Warshak's mother, Harriet Warshak, to two years in prison. She was convicted of conspiracy and other charges.

The company's main product, Enzyte, which promises sexual enhancement, has ads featuring "Smiling Bob," a happy man with an exaggerated smile.

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