The city is investing $10 million this year to promote safe riding, 10TV's Patrick Bell reported.

The markers will appear along High Street, between Nationwide Boulevard and Morse Road.

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On Monday, 70 chief executive officers rode down High Street and ended their trip at the Ohio Statehouse to begin Bike to Work Week, Bell reported.

Some of the CEOs included Steve Allen, Nationwide Children's Hospital; David Chesebrough, COSI; Rhonda DeMuth, TDCI; Denny Griffith, Columbus College of Art & Design; Melissa Ingwersen, Chase N.A.; and Jack Partridge, Columbia Gas of Ohio.

The city's plan calls for an additional 31 miles of off-street trails and 58 miles of on-street bicycle lanes and routes.  The city currently has 87 miles of bike routes and trails.

"It's an opportunity to bring communities together," said Jolene Molitoris, the director of the Ohio Department of Transportation.  "We're talking about sustainable community, and what's more sustainable then pedaling wherever you want to go?"

"It was great," said Greg Yoakham, the chief executive officer of Kidslinked.com.  "I've never seen so many people ride down High street in one big group.  But it was an easy ride in."

Monday's event also launched the new 2 by 2012 CEO Challenge campaign, which calls on business owners and their employees to bike to work at least twice a month by 2012, the City's bicentennial year. 

The city's Bicentennial Bikeways Plan also sets a 2 by 2012 goal-biking to work at least 2 days a month, Bell reported.

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