LOS ANGELES (AP) — NBC is giving its No. 1 drama, "The Blacklist," an A-list marketing push with ads and promotions.
"The Blacklist" and its star, James Spader, will be featured on 11 mock magazine covers, on billboards and online, NBC said Monday.
The network wouldn't put a price tag on the campaign, but its pull-out-the-stops approach makes sense. "The Blacklist" was among the reasons NBC finished the 2013-14 season as No. 1 among advertiser-favored young adult viewers for the first time in a decade.
It's a bid by the network to keep the series' momentum going when "The Blacklist" returns Sept. 22 for its second season.