Ohio county's billboards target heroin addicts

DAYTON, Ohio (AP) — A southwest Ohio county is hoping graphic images on two digital billboards will urge heroin addicts to get help.

Montgomery County officials on Tuesday introduced the billboard campaign depicting a morgue scene with a dead person's toe tag reading, "Overdosed." The signs urge addicts to call a phone number to get help.

County Commissioner Dan Foley says the problem demands the strong message after 225 people in the county of more than 500,000 people died from drug overdoses last year.

The Montgomery County Alcohol, Drug Addiction and Mental Health Services Board and the sheriff's office are each spending $2,600 to place the messages on two large digital billboards in the Dayton area.

Drug-overdose deaths hit a record 1,914 in Ohio in 2012.

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Information from: Dayton Daily News, http://www.daytondailynews.com

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