Indian film awards arrive in Tampa, Fla., but why?

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TAMPA, Fla. (AP) — The so-called Bollywood Oscars are holding the annual awards ceremony in Tampa this week. That's right — Tampa.

The city is an unusual choice for the International Indian Film Academy, but tourism officials hope it will be an economic boon to Tampa, which has hosted four Super Bowls and the Republican National Convention.

It's the first time the Indian film academy has gathered in the United States.

Organizers say Tampa was chosen because city and tourism leaders were aggressive in courting the four-day event, which includes a master acting class with Hollywood star Kevin Spacey and an appearance at Saturday's awards ceremony by John Travolta.

Indian film executives also hope to expand the industry's reach into the lucrative North American market.

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