GENEVA (AP) — A Geneva Motor Show newcomer is threatening to shake up the European automotive industry.
Qoros, a joint venture between Chinese carmaker Chery Automobile Ltd. and an Israeli investor, previewed a compact sedan at the Geneva show that it aims to launch in eastern Europe later this year.
Qoros Vice Chairman Volker Steinwascher, a former VW executive, said the car "from a technical point of view is very European," designed, engineered and styled in Europe.
He put total investments — including building the Chinese factory, platform development and design — at under €1 billion ($1.3 billion), not far from what established car companies spend for platform development alone.
The car will sell for under €20,000, with modest volumes to start. But Fiat CEO Sergio Marchionne, for one, acknowledged competitive concern.