NY Times jumps into mini digital book market

By By RYAN NAKASHIMA

LOS ANGELES (AP) — The New York Times is getting into the business of selling bite-sized digital books based on its reporters' work, giving it entree into a growing market for inexpensive "e-singles" that can be read in a couple of hours.

The Times' first mini book will go on sale Monday. It's an 18,000-word piece about skiers caught in an avalanche by Times reporter John Branch. The story, called "Snow Fall," expands on an upcoming piece in Monday's newspaper.

It will sell for $2.99 in Amazon.com's Kindle store, Apple's iBooks, and on Barnes & Noble's Nook.

Gerald Marzorati, the Times' editor for editorial development, says the company is betting the new format will make long-form journalism easy to read and reach people who don't visit the Times' website or read the newspaper.

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