ALBANY, N.Y. (AP) — New York Attorney General Eric Schneiderman says the nation's two largest breast cancer charities have adopted his guidelines for fuller disclosure by donors who sell pink products or services and donate proceeds.
Schneiderman, whose Charities Bureau has been reviewing commercial "cause marketing" campaigns, says the Susan G. Komen For The Cure and Breast Cancer Research Foundation are adopting the guidelines.
They include having companies disclose clearly the specific amount that will be donated from each purchase, with those using pink ribbons and similar symbols on products clarifying if a purchase triggers a donation or merely calls attention to the cause.
The state's Charities Bureau reviewed the campaigns of nearly 150 companies, finding substantial donations but some confusing information about amounts.
Calls to the charities were not immediately returned Thursday.
