NEW YORK (AP) — As liner notes get scarce in the digital age, the Recording Academy wants fans to still be able to find out who the people are behind their favorite hit.
So the Academy announced Thursday that it will launch the "Gives the Fans Credit" campaign, which plans to give music listeners more information on the people behind the creation of a song, aside from the song's main performer.
Academy President Neil Portnow says in a statement that he wants to be sure fans are getting liner notes for albums, and that songwriters, non-featured performers, producers and engineers are highlighted for their work.
The initiative will feature "honorary ambassadors" who will help facilitate the discussion with digital platforms. Participants include T Bone Burnett, Jimmy Jam, Sheila E and producer RedOne.