The Ohio Lottery is considering following in the footsteps of other states that have raised the maximum prices of instant tickets.
The Plain Dealer in Cleveland reports the Ohio Lottery might increase the top price for instant tickets from $20 to possibly $30.
Director Dennis Berg tells the Ohio Lottery Commission the lottery could increase prizes and improve odds for top-tier games. He says some states have set instant ticket prices as high as $50.
He says he doesn't think increase would deter lottery players. Scratch-off ticket sales have been slower in the past few months than during the same period last year.
The newspaper also says the lottery is planning a loyalty program with merchandise and free play for repeat customers.