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Ohio State Apparel Partnerships Guarantee $97 Million For Scholarships, Student Groups


UPDATED: Thursday November 15, 2012 10:41 AM

Ohio State University says apparel partnerships with the sportswear company J. America and online retailer Fanatics Inc. guarantee $97 million for scholarships and student groups during its 10-year agreement.

The deal announced Thursday includes an upfront payment of $23 million.

Webberville, Mich.-based J. America is an Ohio State licensee, and Jacksonville, Fla.-based Fanatics already operates an online store for the athletics department.

The school is implementing a new business model for apparel, which constitutes about two-thirds of its $9 million in annual revenue from trademarks and licensing.

Ohio State says the companies were chosen after demonstrating commitments to Ohio-based business and socially responsible business practices.

Students had protested over the possibility of a contract with the merchandising arm of the Dallas Cowboys, alleging it would support sweatshop labor.
 

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