Sisters Launch ‘Roving Retail’ Business In Central Ohio


UPDATED: Thursday September 6, 2012 5:41 PM

Last January, two sisters opened Threat on Grandview Avenue, a store, featuring women’s clothing and accessories.

The store was so successful that the sisters are branching out and trying a new business model called “roving retail.”

“We had a lot of customers who wanted us to bring our product to them,” said Miranda Boyle, of Thread on Wheels.

Boyle, and her sister, Sara Guice, set up shop in a used, converted Airstream trailer.

The sisters said that they plan to use the vehicle to take it to customers, first trekking to home shopping parties and to festivals.

The new concept is now showing up on both coasts, based on the same idea as food trucks – a lower cost way to start a business or expand one without a lease or extra sales staff.

Boyle said that roving retail gives retailers the chance to develop their business at about one third of the cost.

According to Boyle, her company may be the first in the central Ohio area to try roving retail, but it will not be the last.

“I think it’s going to be big,” Boyle said. “It’s a really cost-effective model for a young start-up company.”

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