Victoria's Secret Fights To Retain “Naked” Branding

Thursday August 2, 2012 7:55 PM
UPDATED: Thursday August 2, 2012 7:57 PM

Victoria's Secret is fighting to keep a brand name.

The Columbus Dispatch reported that the lingerie brand, owned by Columbus-based Limited Brands, filed a lawsuit this week in response to a complaint by cosmetics company Urban Decay, which offers a line of makeup called "Naked".

Urban Decay wants Victoria's Secret to remove the word from one of their lines of lingerie and makeup called The Nakeds by Victoria Secret.

The newspaper reported that neither company was available for comment.

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©2013 by 10TV.com. The Columbus Dispatch contributed to this report. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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