Texas Christian University is throwing a jab at Ohio State and university president Gordon Gee -- in the form of billboards.
TCU, fresh off a victory over Wisconsin in the Rose Bowl, appears to be retaliating against Gee for comments he made about BCS non-automatic qualifying schools, like TCU and Boise State.
"Having been both a Southeastern Conference president and a Big Ten president, that it's like murderer's row every week for these schools," Gee said a few months ago. "We do not play the Little Sisters of the Poor. We play very fine schools on any given day."
SLIDESHOW: TCU Billboard
An electronic billboard at the corner of Grandview Avenue and Riverside Drive displayed the following message on Friday:
"Congratulations to TCU for their BCS Rose Bowl Victory. - From the Little Sisters of the Poor."
Billboard owner Clear Channel said a "TCU interest from outside Ohio" purchased 20 billboards. For privacy reasons, the company would not release the purchaser's name.
Prior to traveling to New Orleans to watch Ohio State in the Sugar Bowl, Gee told 10TV News that people had been asking him about his comments.
"He said, 'What do you think about TCU winning,' and I said I'm going to New Orleans tomorrow and I'm going to a restaurant and I'm going to see if they serve crow, and if they do I'm going to eat it."
Ohio State said Gee was out of town on Friday and unable to comment about the billboards.
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