President Gordon Gee kicked off the "Lose the Blue" campaign by taking off a maize-and-blue bow tie and tossing it into a donation box during a press conference on Monday, 10TV News reported.
"I hate to give away a bow tie, but consider yourself lucky that my trademark is a bow tie and not knickers," Gee said.
Any item of blue clothing turned in at the official OSU team shop in the Jerome Schottenstein Center through Thursday evening will entitle the donor to a free Buckeye T-shirt.
The donated clothing will go to Goodwill Columbus.
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