WBNS-10TV Continues Dominance In February


WBNS-10TV continues its long history of rating success in the final Nielsen ratings released on Thursday for the February 2012 sweeps period.

The station continued its dominance in local news and syndicated programming during a successful February ratings period, winning key time periods, from sign-on to sign-off, including every local newscast. In spite of the Super Bowl on NBC, American Idol on FOX and other breakout hits, CBS' powerful lineup earned top honors in prime time, beating out closest competitor, FOX, by 2.3 ratings points and 4 share points.

WBNS-10TV is the only station in the market with year to year increases in viewership for the 4:30 a.m., 5 a.m. and 6 a.m. newscasts.

The February 2012 sign-on/sign-off victory was a result of combining hard, local breaking news, important local stories and groundbreaking investigative reports.

In addition to new, fresh and up-to-the-minute coverage of central Ohio, 10 Investigates and Consumer 10 joined forces to create Watchdog10. The franchise, featuring investigative reporter, Paul Aker, and anchor/reporter, Kurt Ludlow, investigated how the federal, state and local government are wasting your tax dollars.

The station featured two phone banks during its 5 p.m., 6 p.m. and 11 p.m. newscasts and received dozens of tips from viewers, resulting in additional stories during the month.

The station also achieved first place performances in non-news programming. The Talk, Dr. Phil and Dr Oz are all No. 1 in their time periods, and up year-to-year in viewership (book to book ratings periods for Dr. Oz). At present, Dr Phil is No. 1 in daytime talk for Columbus, and Dr. Oz comes in at No. 2.

"More viewers continue to recognize the 10TV News team's commitment to coverage and we are grateful," said WBNS-10TV Director of News Elbert Tucker. "Our commitment to breaking news and coverage that is new, fresh and up-to-the-minute continues to resonate with viewers in Central Ohio. We're proud of our consistent morning news growth over the past year. More and more viewers are recognizing the resources that Central Ohio's News Leader has committed to morning coverage. We've sought feedback from Central Ohio viewers and we continue to work on what they're telling us they want in a newscast."

Local News Highlights

  • 10TV News HD at 4:30 a.m. (2.9 rating, 13 share), with Jeff Hogan, Angela An and Mike Davis, leads WCMH by 1.3 rating points and 6 share points.
  • 10TV News HD at 5 a.m. (5.0 rating, 20 share), with Jeff Hogan, Angela An, Mike Davis and Karina Nova, is up almost a full rating point year-to-year with twice the audience of its nearest competitor.
  • 10TV News HD at 6 a.m. (6.7 rating, 21 share), with Jeff Hogan, Angela An, Mike Davis and Karina Nova, continues to dominate the time period. The newscast is up year-to-year and holds a 1.5 rating point advantage over its nearest competitor.
  • 10TV News HD at Noon (8.4 rating, 24 share), with Tracy Townsend and Mike Davis, continues to be Columbus' No. 1 newscast in the time period. The newscast leads its closest competitor, WSYX, by 4 rating points.
  • 10TV News HD at 5 p.m. & 5:30 p.m. (8.5 rating, 18 share), continues to lead all competitors in the time period. 10TVNews HD with Andrea Cambern, Jerry Revish and Chris Bradley beat second-place station WCMH by 2.8 rating points and WSYX by 4.3 rating points. 10TV News HD at 5:30 p.m., with Kurt Ludlow and Tracy Townsend, continued to solidify WBNS-10TV News HD as Central Ohio's News Leader, propelling its dominance into the 6 p.m. hour.
  • 10TV News HD at 6 p.m. (9.6 rating, 19 share), with Andrea Cambern, Jerry Revish, Chris Bradley and Dom Tiberi, is once again central Ohio's top-rated 6 p.m. newscast.
  • 10TV News HD at 11 p.m. (8.6 rating, 17 share), with Andrea Cambern, Jerry Revish, Chris Bradley and Dom Tiberi, is the leader in late news again, now with a 3.2 rating point lead over its nearest competitor.

Daytime Programming Highlights

  • Live with Kelly (4.3 rating, 12 share), continues to perform well in this time period and is No. 1 against all other syndicated programming in the time period.
  • Let's Make A Deal (4.1 rating, 12 share), leads all other programming in the time period.
  • Price is Right (6.0 rating, 17 share), remains number one with viewers over programming on WCMH, WSYX and WTTE, beating its closest competitor by two full ratings points and six share points.
  • The Talk (4.1 rating, 12 share), continues to receive strong ratings, showing year to year growth in rating and share, and beating its closest competitor by 1.1 rating points and three share points.
  • Dr. Phil (5.4 rating, 14 share), remains the favorite in daytime television, up both book to book and year to year, and leads its closest competitor by nearly two rating points.
  • Dr. Oz (4.9 rating, 11 share), continues to grow book to book, up since November, remaining number one in the time period, and leading its closest competitor by .4 rating points.

National News/Access/Primetime/Late Fringe Highlights

  • CBS Evening News with Scott Pelley (8.4 rating, 16 share), will win its third measurement period in Columbus since his debut on the newscast in June 2011.
  • Jeopardy (9.0 rating, 16 share) & Wheel of Fortune (6.4 rating, 11 share), remain Columbus' top programs in the prime access hour, with Jeopardy holding a commanding lead over all other programs in the period, in both rating and share.
  • CBS Prime (10.3 rating, 16 share), is the favorite in Columbus again with a 16 share of viewing Monday-Sunday.
  • Letterman (4.3 rating, 10 share), continues to maintain its lead over The Tonight Show by 1.2 rating points and two share points.

The numbers contained in this release are based on February 2012 Nielsen Preliminary Overnight Live +7 as available (28 of 28 days, February 2 - February 29).

The Dispatch Broadcast Group includes WBNS-TV, WBNS-AM/FM, Ohio News Network and Radio Sound Network in Columbus; WTHR-TV and WALV-LP in Indianapolis; Dispatch Interactive Television in Columbus and Indianapolis.