Report: Ohio Sales Expected To Be Higher This Holiday Season


A new University of Cincinnati Economics Center study says retail sales should be up 3.5 percent this year.
The highly-competitive shopping season kicks off this week Black Friday has long reigned above all holiday shopping days. Now, a new generation of consumers appears to be pushing the calendar.

"Milennials and young adults have really been the ones leading the way for this Thanksgiving night shopping tradition. It's a lot easier for people this age to ditch the dishes,” said Kathy Grannis, National Retail Federation.

Thursday is not the new black yet, but Thanksgiving is expected to bring in a lot of green.

"We know last year 35 million shoppers were out, in stores and shopping online on Thanksgiving Day, and we're fully expecting to see just as many people this year,” she added.

That's still a fraction of the 97 million shoppers expected on Black Friday.

But an increasing number of retailers are acknowledging the earlier kickoff. Even if they're not opening brick-and-mortar doors, the National Retail Federation says more than half will have Thanksgiving specials online, catering to new shopping preferences and stretching this year's shorter span between Black Friday and Christmas Eve.

You may not have to sleep outside the doorstep of your favorite store for Black Friday anymore.

You know, the turf is changing now and retailers are making it more convenient for the consumer to shop in the way that works best for them.

For online shoppers, the really big day will be cyber Monday, December 2, when eight in ten retailers will offer deals.

The forecast suggests Columbus, Cleveland, Toledo, and Cincinnati will lead the way in holiday sales for the state.