Kroger Announces Plans To End Double Coupons, Reduce Prices

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Kroger's Columbus Division announced on Friday it will undergo a comprehensive price reduction plan starting next month.

Kroger says it will reduce prices on thousands of products, including produce, natural foods, organics and grocery.  The company also says it will stop doubling coupons beginning in May.   It says the move comes as part of an effort to “evolve to meet the expectations of 21st century shoppers.”  However, Kroger says stores in the region will continue to accept manufacturer coupons, valid printables and valid electronic coupons at face value.

Meantime, the company says it will continue to offer customers savings opportunities including fuel rewards, $4/$10 generic prescriptions, loyalty mailers, weekly specials and digital coupons.