Consumers Expected To Shell Out Big Bucks On Cyber Monday
Black Friday is a distant memory. Small Business Saturday is long gone. Now, it's Cyber Monday's turn.
Cyber Monday, coined in 2005 by a shopping trade group that noticed a spike in online sales on the Monday after Thanksgiving when people returned to their work computers, is the next in a line of days that stores are counting on to jumpstart the holiday shopping season.
This year's Cyber Monday is expected to be the biggest online shopping day of the year for the third year in a row: According to research firm comScore, Americans are expected to spend $1.5 billion, up from $1.25 billion last year on Cyber Monday, as retailers ramp up deals to get shoppers to click on their websites.
Retailers have ramped up their deals to get shoppers to click on their websites. Many retailers targeted deals toward electronics shoppers.
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